Panera Bread - Free Essay Example

Sample details Pages: 3 Words: 755 Downloads: 8 Date added: 2017/09/25 Category Advertising Essay Type Argumentative essay Tags: Restaurant Essay Did you like this example? Panera Bread began in 1981 as Au Bon Pain Co. , a fast-casual bakery and cafe chain, founded by Louis Kane and Ron Shaich. Throughout the 1980s and 1990s, the chain grew along the east cost of the United States and internationally. It dominated in the bakery-cafe category. In 1993, Au Bon Pain Co. purchased Saint Louis Bread Company, which was founded by Kenneth Rosenthal. At this time, the Saint Louis Bread Company was in the midst of renovating its 20 bakery-cafes in the Saint Louis area. The concept’s name was ultimately changed to Panera Bread. By 1997, it became clear that Panera Bread had the potential to become one of the leading brands in the nation. In May 1999, to expand Panera Bread into a national restaurant, all of Au Bon Pain Co’s business units were sold, with the exception of Panera Bread. The company was then renamed Panera Bread. The company was operating 1,362 bakery-cafes in 40 states and 17 facilities that delivered fresh dough to the caf es daily. Panera Bread still operates under the name St. Louis Bread Company, with its headquarters in St. Louis. The St. Louis area has over 50 locations. In 2005, Panera Bread was recognized as one of Business Week’s â€Å"100 Hot Growth Companies†, earning $38. 6 million with a 42. 9% increase in profits. In 2006, Panera Bread was recognized as the top performer in the restaurant category for one, five, and ten year returns to shareholders, reported by The Wall Street Journal. In 2007, Panera Bread purchased a majority stake in Paradise Bakery Cafe, a Phoenix-based concept with over 70 locations in 10 states, the balance to be purchased in June of 2009. In 2008, Health magazine judged Panera Bread as the healthiest fast food restaurant. Also in 2008, Panera Bread began expanding into Canada, with Richmond Hill and Mississauga, both in the Toronto area. As of 2009, the restaurant was named most popular for eating on the go by the restaurant review service Zagat . They were also rated #1 for best salad, best healthy option, and best facilities among restaurants with less than 5,000 locations. Panera Bread now has 1,380 bakery cafes in 40 states and Canada, delivering fresh artisan breads, bagels, muffins, scones, sandwiches, as well as soups, salads, and specialty coffee drinks. By emphasizing nutritional value and quality, such as antibiotic free chicken and whole grain bread, this restaurant chain distinguishes its products from fast food restaurants such as McDonalds, Wendy’s, and Burger King. Panera also distinguishes itself from these other fast food chains by providing a longer dining experience, with more welcoming furnishings and free Internet access. As opposed to the concept of â€Å"fast food†, Panera is associated with the concept of â€Å"fast casual†. This is a combination of fast food with a casual dining experience. Panera targets consumers who seek meals of higher quality than they would find at t he traditional fast food chain, but don’t have the time to dine in or have a sit-down meal at a restaurant. Though there are many other restaurants who offer this same combination, they tend to be local and do not benefit from a national brand name with a large advertising budget. A key aspect of Panera Bread’s business that protects the company from direct competition in the fast food industry is their product niche, artisan fast food. Fast food chains are often criticized for offering unhealthy foods. But, Panera Bread focuses on a higher nutritional value in their products. Dine in restaurants are very susceptible to drops in consumer spending, so Panera Bread’s cheaper items, while still being healthier than your typical fast food chain, make it an attractive alternative to traditional eateries. All the same, the product niche allows Panera flexibility in raising menu prices because consumers recognize the products as high quality, especially in compar ison to the traditional fast food chains. The company’s marketing strategies focus on product merchandising, such as the promotion of new menu items, as opposed to product prices. The company also sponsors charitable events as a marketing tool. Since the founding of Panera Bread, the company has made efforts in giving back to local communities. Panera runs the Community Breadbox program, where they match cash donations from customers and distribute them to local non-profit organizations. Through the Day-End Dough-Nation program Panera Bread runs, unsold bakery products are packaged and collected at the end of each day and donated to local food banks and charities. The company also participates in the Scrip fundraising program, which invites non-profit organizations to pre-purchase $10 Panera Bread gift cards at a 9% discounted rate and resell them at full price to raise money. Don’t waste time! Our writers will create an original "Panera Bread" essay for you Create order

Saint Sernin Of Toulouse And Notre Dame Of Paris Essay

Saint Sernin of Toulouse and Notre Dame of Paris When one thinks of St. Sernin and Notre Dame, one tends to think of two beautiful cathedrals, not to churches that portray two totally different styles of architecture. Those two styles are, of course, Romanesque in St. Sernin and the Gothic style of Notre Dame. Some characteristics that these two buildings share include quest for height, basic floor plan, and artistic flair. The period of Romanesque architecture, which lasted roughly from 1050 A.D. to 1150 A.D., concentrated mainly on achieving massive proportions, rounded vaulted bays, the round arch, the wall buttress, cylindrical apse and chapels, and towers. Early Gothic architecture, which began in 1144 with the†¦show more content†¦The cathedrals were designed to draw vast numbers of people them, therefore they were built so that one might not only come to worship, but to see the beauty of the structure. Even to this day people are in awe of these building, and come more to stare at their beauty than to worship God. Regardless of how many likeness we are able to find between the Romanesque style of St. Sernin and the Gothic style of Notre Dame, it is the difference that make them so amazing. In my opinion there are three major differences in Early Gothic and Romanesque styles of architecture. These are the differences in buttresses, the use of towers, and the use of windows. From the exterior, one of the first differences one would notice is the use of flying buttresses in Gothic architecture. Where in Romanesque buildings, standard buttresses would have been used, the buttresses on Gothic buildings were detached from the building. This created a more open essence to the church and in my opinion a more spiritual look. As far as the towers go, in Romanesque structure the towers were used as a more central figure, while in Gothic construction, the towers were used more as an entrance structure. Most importantly though, is the different use of light. In Romanesque structures, as is obvious in St. Sernin, it was realized that in a structure as big as a cathedral, much light wasShow MoreRelatedAnalysis of the Romansque Style of Architecture1451 Words   |  6 Pageslater evolved into the Gothic style. Founded by the Normans but resembling classical Roman architecture, Romanesque style was presented around 800 A.D. and continued to be well-liked through 1100 A.D. An example of this Romanesque style is St. Sernin, Toulouse in France, seen in figure 1. Later, building styles changed to the Gothic style, which was appreciated from the mid-1100s through 1500 A.D. The Gothic style, which originated in France, and was later renamed after the barbaric Goths who sacked

Case Study about the Jennifer the Consultant

Question: Case study about the Jennifer the Consultant. Answer: The case study is about the security system which the Jennifer has to develop for the client. This case discussed the issues which may arise due to data integrity and how ethically Jennifer deals with the issues. Mr. White Methodology is to be applied by the Jennifer in resolving the ethical issues and the security issues which her client company will face with such a weak security system. Analyse the consequence Firstly Jennifer needs to understand the basic ethics while designing the database management of a company which requires data integrity and high security of data. The Privacy of information is important for every professional company else the data can be misused can harm the personnel and hamper the image of the company (ACS code of conduct and professional practice clause 1.2.1 Public interest).As Jennifer has been working on the same profile for last three years with many giant companies she completely understands the importance of intranet and security (Nganga, 2014). It is a protocol belonging to the organization which only employees can operate and the person authorized. (ACS codes of conduct and professional practice clause 1.2.2 The Enhancement of Quality of Life.). Analyse the Action The second step in Thomas White methodology is to analyse the action of the Report. She should understand and priorities her decision on the grounds of Ethics, dignity, honesty and respect the privacy of every employee working with the organization. As she discussed every development of database system with the higher authorities of the company she is being very Honest with her work (ACS code of conduct and professional practice clause 3 Honesty) (Monga, 2007). As mentioned that higher authorities feel that it is not important for the system to be highly secure. Jennifer being very professional and honest to her work will not want the secured data to be misused within or outside the company .In this situation, she needs to take the right choice of decision, just not in favour of high Authorities but considering every individual (Duska, 2000).. The benefit of Report: Jennifer needs to take the right decision for a long run of the company she should convince the management and make them understand how important it is to have a protected data management system. Just at the cost of expenses they should not take a risk with such sensitive information. This information may not be important at this point in time but in long run knowingly or unknowingly leaking of this confidential data can create a difference within the organization and can also hamper companys image(Spence, 2011).(ACS code of conduct and professional practice clause 1.2.6 Professionalism).She can also design a special system for the confidential data which can be password protected and operated by only a few authorized personnel in the company.(ACS code of conduct and professional practice clause 1.2.5 Professional Development). Summary I have read the case study and suggested few points to cope the problem considering the Ethical dilemma by Thomas White and from an understanding of ACS Code of conduct and professional clauses I have arrived at the suggestion. Jennifer knowing the importance of data management system and companies management requirement make and attempt and convince the management and develop the system which stores the confidential data. She should build a strong Database management system for the company, wherein employees won't try to access the data of other only the authorized person responsible for the same can make an access this will also build a healthy working environment within the organization for the long run. References Duska, R. (2000). Business Ethics: Oxymoron or Good Business?.Business Ethics Quarterly, 10(1), p.111. Monga, M. (2007). An ethical dilemma.Monash Business Review, 3(3), pp.34-35. Nganga, J. (2014). The Ethical Dilemma in Globalizing Small Businesses.Journal of Business Systems, Governance Ethics, 7(1). Spence, D. (2011). Ethics committees: an ethical dilemma.BMJ, 343(sep21 1), pp.d6002-d6002.